Our results showing only modest overall
progress toward implementing sustainability
strategies are quite consistent with prior studies,
particularly regarding North American
firms, from which most of our respondents
came. Our set of organizations appears to be
no more or less progressive than most in this
region. Encouraging, however, is the large
percent of respondents reporting that their
organizations have, to a great extent, engendered
sustainability values and made
sustainability central to their strategic conversations,
which Wirtenberg et al. (2007)
identified as foundational to executing sustainability
strategies.