We have already examined in some detail the different target audiences that
are in the market for all the alternative types of heritage tourism (the latter
will be discussed fully, below). In short (and generally speaking), in terms of
demographic profiles there is usually a slight female bias; in terms of age
groups, almost all groups are in the market for different types of heritage
tourism (e.g. children on school day-trips to a local castle or museum); and
in relation to age group and position in family life-cycle, the ‘grey’ market,
who also tend to be ‘empty nesters’, are predominant. In socio-economic
terms, we have established that heritage tourism tends to attract the ABC1s
We have already examined in some detail the different target audiences thatare in the market for all the alternative types of heritage tourism (the latterwill be discussed fully, below). In short (and generally speaking), in terms ofdemographic profiles there is usually a slight female bias; in terms of agegroups, almost all groups are in the market for different types of heritagetourism (e.g. children on school day-trips to a local castle or museum); andin relation to age group and position in family life-cycle, the ‘grey’ market,who also tend to be ‘empty nesters’, are predominant. In socio-economicterms, we have established that heritage tourism tends to attract the ABC1s
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