2. Choose a Name
New sellers often stumble at the very first step of the shop opening process: selecting a name. While it can be crushing when the shop name that you’ve set your heart on is not available, don’t let it stop you from creating your shop. If you’re in this boat, try adding the word “shop” or “boutique,” your location or even your initials to the end of your desired name. And remember, this isn’t your only shot at picking the perfect name. You can change your name as often as you like before you open your shop by going to Your Shop > Shop Name. After you’ve opened your shop, you can change the shop name one time (here’s how).