The KrisFlyer programme ventured into new
partnership sectors during the year in review,
while working on enhancing the range of benefits
and rewards for members. The programme
expanded to include additional SIA Group
airlines – Scoot, Tigerair and Vistara – as well as
11 non-airline partners during the year, providing
members with a total of 32 airline partners and
over 170 global non-airline partners in financial
services, travel and increasingly in retail and
everyday spend.
Since June 2014, members were given more
options to earn miles when shopping with
KrisShop, Singapore Airlines’ inflight retail store.
The programme also launched KrisFlyer Spree,
the Airline’s new online shopping mall, from
which members can purchase items ranging
from clothing and accessories to electronics and
toys while being rewarded with miles. With over
2,000 global brands and merchants for members
to choose from, KrisFlyer Spree provides a wide
range of options for members.