High levels of competition among suppliers acts to reduce prices to producers. This is a positive for Lego Group. … This statements will have a short-term negative impact on this entity, which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "High Competition Among Suppliers (Lego Group)" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue.