The purpose of this project has been to identify the benefits of using Augmented Reality in tourism mobile applications. In order to carry out this aim, AR City! Augmented Reality mobile application has been developed and tested based on User Centre Development Pattern. Due the use of a hybrid platform approach of implementation of the system (Native plus Web Technologies), the iterative process of developing was carried out without any problem. The obtained results have demonstrated that potential users of this type of application would accept and use in their touristic experiences.
Moreover, this kind of systems would encourage people to visit unusual touristic places by themselves because, with the Use of Augmented reality and Location-Based systems, it is possible to get in touch with the environment and at the same time enhance the on-site tourist experience. However, Future work could use Augmented Reality in mobile application to implement smart cities concept over the world. However, one identified limitation of the developed application is the use of internet as requisite; hence, it is important to implement further functionality that allows the use of Augmented Reality in Offline environments.