The study aims to assess the operation of PCOO New Media and contribute to the concept and practice of E-Government in the Philippines in the context of adopting and managing new technologies for Government Communication. The paper also aims to contribute to the concept of New Public Management that supposes that the introduction of Information Communication Technology (ICT) in government enhances efficiency, service quality, and accountability in the public sector.
The study accomplishes the following objectives: first, to assess whether PCOO New Media applies Government Communication principles in its day-to-day operations; second, to assess whether PCOO New Media, in its usage of Social Media, applies E-Government principles in its day-to-day operations; third, to assess the efficiency of the use of Social Media as a vehicle for government communication; fourth, to recommend criteria for evaluating the operation of the newly created New Media department of the Presidential Communications Operations Office of the Philippine Government.; and lastly, to give recommendations based on best practices on the use of Social Media in other countries.