45 minutes for an "introduction", huh.
The Action Threshold idea is an interesting highlight.
The 'panning for gold' concept is a well-known one.
The main issue people have with prospecting is that they're trying to sell BEFORE they qualify! If you get on the phone and start pitching the first person you encounter, you'll have a rough time. Will you make sales? Sure, if you keep doing it. But you'll run yourself through the grinder doing it. Better and less wear-and-tear on you to qualify first.
Note what he says: You do not want to present to people who do not want or need, or cannot afford, your product.
There's another missing factor: personality fit. Need & budget are 2 of the 3 necessary parts of Fit; being able to work with them is the third.
Note the head trash he gets into as well...in both the mind of the seller and the buyer.
And he doesn't have the worst handwriting in the world--mine is worse, so bad I get called "Doctor".
Now about his 'first 4 seconds requirements':
* Enthusiasm - nope. Enthusiasm, false enthusiasm, is your enemy. It's a turn-off. You DO want to be 'up', feeling a 10, when you call, but not exclaiming, "HI, HOW ARE YOU TODAY?"
* Sharp as a tack - speaking to your prospect's situation, and typical problems you solve for prospects like them, will instantly establish your credibility.
* Figure of authority - same as above...I don't see these two things as any different.
Jordan does talk about in-person selling, which I appreciate, and the judgements people make from their perception of your appearance. A banker once told a young Dan Kennedy, "You can't be a president! You're not wearing a tie!"
He is right about prospects wanting to get back in control...and that's why speaking to their situation is so powerful.
Was this worth watching? Yes. It is a New York style of selling, and not what I teach, but it's got some good stuff in it.