Products for different section of society.
According to the need of market.
Diversifying product line.
Reassemble furnitures.
Stylish and customizable products
Flat packaging
Wide range of products
Market research is a space for innovation
The things IKEA could do further:
Point of View
- Understanding scope and structure of market; anticipate changes and threats.
Analyzing the trend
of market to solicit facts and vital information; Helpful in designing marketing strategies.
Research and development
: Affordability; innovative use for discarded furniture materials
Outsourcing
: Right manufacturer for right product.