8.1. Intellectual Property: DISTRIBUTOR may use COMPANY’s trade names, trademarks, service marks that are designated by COMPANY for each Product (the “Intellectual Property”) on an exclusive basis in the Territory, only for the duration of this Agreement and solely in connection with selling, marketing and distributing the Products in accordance with this Agreement. DISTRIBUTOR shall, upon COMPANY’s request, cooperate with COMPANY in any action necessary or desirable to register with the appropriate governmental agencies any COMPANY trademark used or proposed to be used hereunder, and to protect any COMPANY trademark proposed to be used. DISTRIBUTOR shall not at any time do or permit any act to be done which may in any way impair the rights of COMPANY in the Intellectual Property or the value of the Intellectual Property.