Very little, if any, research has been undertaken to measure service quality of restaurants in the context of China (Heung et al., 2000; Swanson and Davis, 2003). The present study examines the relationships of service quality, customer satisfaction, and frequency of patronage in mainland China. It will be of interest in understanding more about how environmental inputs affect perceptions of service quality, satisfaction, and the patronage frequency. Our findings offer important insights into how restaurant operators manage service quality and customer satisfaction. In the following sections, we develop our theoretical model and hypotheses and describe the research method. Then, the findings are discussed, and theoretical and practical implications are provided.