One of the strangest developments in advertising has been people selling advertising space on themselves! This mini-trend began in 2005 when a man offered his face for advertising to the highest bidder on eBay . A pharmaceutical company won the spot, paying the man 3735 to place a temporary tattoo on his forehead to advertise one of their products . He may have been the first to offer such an unusual exchange , but he was not the last. Now there is even an agency called " Lease Your Body" that connects people who want to rent out space on their bodies with advertisers looking for a way to get attention for their produce.