Customer service sales officers are the interface between a company and its customers, so their most important role is to establish and maintain strong relationships. Customers are the key asset for any business and a source of competitive advantage for companies that can attract them to purchase their goods and services and then retain their loyalty. The objective for customer service salespeople is to meet the needs of customers and ensure that they feel valued and appreciated.
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Provide Information
A customer may make a request for information either before or after buying a product or service. In the event that the customer is still considering whether to buy a product or service, a customer service sales officer may assist by offering more information on it. This could include technical specifications, whether there any discounts and whether the product is in stock. Alternatively, the customer could have questions about a product or service that he has purchased from the company. In both cases, the customer service sales officer should be knowledgeable and provide information that is comprehensive enough to satisfy the customer.
Sales Promotion
In addition to answering the customer’s questions, the customer service sales officer promotes the company’s products or services. The officer’s duty is to reassure customers about the quality and worth of the product or service that they are interested in. They will not only convince the customers to buy, but they will also demonstrate the company’s engagement and commitment toward good shopping experiences. The company could also instruct customer service sales officers to pitch additional products such as upgrades, new products and related purchases to customers so as to enhance sales.
Related Reading: Great Customer Service Skills for a Security Officer