Each country is a campaign of the way Mcdonald's then relatively diverse, there is a special menu, such as the Big Mac is made about in each country will vary according to each culture (in Thailand would be beef, but in other countries as the Lamb, beef, chicken, etc.). Is set for one time both main dishes. Side dishes (French fries), and also those of drinking water, there are also cheaper than normal in the next section, is advertising on television. Distribution of flyers, etc.