The Boudi quarry in the Anti-Atlas mountain range of Morocco was worked for more than 20 years in a largely artisanal and sporadic manner. Since 2014, mechanized mining has produced commercial quantities of amethyst for the jewelry industry. The deposit also yields amethyst with deep red tones that rival the highly sought “Siberian” material (Wise, 2005). The color of the stones varies, but a considerable quantity exhibits a deep purplish red color. Moreover, singular internal features distinguish the material’s natural origin (about 50% of the stones have distinctive red needle hematite inclusions, typically observed in stones with deep color). Production is likely to expand, which means the gem market could see more of this amethyst.