Competitive rivalry within the industry
The instant noodle industry in Hong Kong is a highly intense rivalry among the current players, thus making the industry itself highly competitive. Innovations are frequent and the market now regards as its highly popular products, environmentally friendly cups and containers and food ready to eat from the moment the packages are opened. Advertisements fight for time both on mass telecommunications channels and over the Internet and companies also engage in intense competition in the sponsorship of events like games and competitions. The existing noodles companies also engage in the constant monitoring of the performance of their products on the market, outlaying huge sums of money for customer surveys, promotions, and advertisement as well as in technology and manufacturing innovations.