Each week, several dozen promotional emails pass through my filters and land in the various folders I’ve prepared to receive them. Some are long and some are short. Some are ignored and some are read. Some are clicked and some aren’t. They all want me to buy but they do it in different ways.
Or rather, those dozens of different emails want me to buy in just two different ways: sooner or later.
Some want me to buy immediately. They provide a quick announcement of a discount or a special offer. The emails tend to be small, digestible at a glance and have a single, clear call to action.