SAS has a great relationship with its customers.
The company spends 25 percent of its bottom line on research and development.
Its quality products result in customer retention rates in the 98 percent range.
The company treats its employees with the same care that it treats its customers.
Because employees are so happy and turnover is so low, the company) has more funds to invest in R&D and more happy customers.
All this leads to more business and therefore the need to hire even more people.