OPTIONAL-FEATURE PRICING Many companies offer optional products, features, and
services with their main product. A buyer of the 2010 Subaru Outback 2.5i can order four-way
power passenger seats, an All-Weather package, and a power moon roof as optional features.
Pricing options is a sticky problem, because companies must decide which to include in the
standard price and which to offer separately.Many restaurants price their beverages high and their
food low. The food revenue covers costs, and the beverages—especially liquor—produce the profit.