Gillette knows men. Not only does the company understand what products men desire for their grooming
needs, it also knows how to market to men all around the world. Since the invention of the safety razor by King C.
Gillette in 1901, Gillette has had a number of breakthrough product innovations. These include the first twinblade
shaving system in 1971 named the Trac II, a razor with a pivoting head in 1977 called the Atra, and the first
razor with spring-mounted twin blades in 1989 dubbed the Sensor. In 1998, Gillette introduced the first tripleblade
system, Mach3, which became a billion-dollar brand surpassed only by the 2006 launch of the “best
shave on the planet”—the six-bladed Fusion, with five blades in the front for regular shaving and one in the back
for trimming.
Gillette knows men. Not only does the company understand what products men desire for their grooming
needs, it also knows how to market to men all around the world. Since the invention of the safety razor by King C.
Gillette in 1901, Gillette has had a number of breakthrough product innovations. These include the first twinblade
shaving system in 1971 named the Trac II, a razor with a pivoting head in 1977 called the Atra, and the first
razor with spring-mounted twin blades in 1989 dubbed the Sensor. In 1998, Gillette introduced the first tripleblade
system, Mach3, which became a billion-dollar brand surpassed only by the 2006 launch of the “best
shave on the planet”—the six-bladed Fusion, with five blades in the front for regular shaving and one in the back
for trimming.
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