The percentage of luxury consumption solely in China is already over 20 percent of the global luxury market (Chen, 2013). Additionally, Maxwell (2012) asserts that the growth rate of Japan’s luxury consumption is ranked second in the global luxury market, despite the recent natural disaster and economic recession. South East Asia (e.g. Thailand, Singapore) also shows an outstanding growth rate for this market with a high possibility of market expansion (Bain & Company, 2011). Therefore, the Asian market has strong potential to continue to raise the luxury business growth rate and profit.