In-class magazines relied heavily on their marketing teams and the editorial staff The marketing team was responsible for creating the concepts of the sponsored programs and overseeing the design of the issues. The editorial staff was responsible for writing the articles found in the weekly issues. Occasionally the editors wrote the content in the sponsored programs, but typically freelancers were hired to complete issues that were part of a sponsored program. The editorial staff had to make sure the articles found in the weekly issue were appropriate for the grade the issue serviced. Certain publishers made i a requirement of the editorial staff to tie the content of each weekly issue into that grade's curriculum. This was possible since there was a national standard of education that detailed the curriculum schools in the United States were required to follow. This was put in place by the National Board for Professional Teaching Standards. This set of standards detailed what lessons needed to be taught for each academic subject and when they should be covered during the school year. The lessons taught on a daily basis needed to address the points and cover the material that the standards required. Because of this, both the weekly issues and the sponsored programs needed to make sure that the content was aligned with the national standards. Figure 3 presented the business model of the in-class magazine publishing segment