Hotel room rates and guarantees have been studied to determine their influence on purchase behaviors. Carvell and Quan (2005) examined low-price guarantees on hotel web sites. They found rate guarantees on hotel web sites had little value to consumers. Law and Hsu (2005) found room rates and reservation information to be important among travelers in Hong Kong. An interesting finding in their study was that hotel managers differed in their perception of important dimensions of web site quality. Hotel managers in their study felt facilities information to be the most important dimension of hotel web sites.