Dunkin’ Donuts Original Blend in second, and McDonald’s Coffee in last place. On the flip side, McDonald’s came in first place among the iced beverages, with its Iced Mocha. Starbucks’ Iced Mocha took the second place spot, and Dunkin’ Donuts was in last place with its Iced Mocha Original Blend (Reiley, 2009). 
The 2009 National Coffee Association’s study of drinking trends cites figures regarding coffee drinking trends. NCA Spokesman Alan Kaiser indicates that only 5% of coffee consumers drink their coffee in restaurants and only 10% take a cup for their commute. More than 80% of coffee consumers brew their coffee at home, while 18% drink coffee at work. This makes the market for pound bags, K cups and Starbucks instant prime areas for growth (Notte, 2009).