On November 29, 2005, Daniel Snyder, owner of the NFL Washington Redskins football franchise, took over Six Flags and on the very next day, he announced the retirement of the ad campaign. Snyder said that Mr. Six was "pointless." Mr. Six and the "It's Playtime!" motto would be dropped and Six Flags' next ad campaign would be called "Friendly, Clean, Fast, Safe, Service." (Despite this, he was still prominently featured at Six Flags theme parks on merchandise until his revival in 2009.) The Mr. Six campaign was replaced by the "More Flags, More Fun" campaign, which introduced an unnamed Asian character shouting the tagline at viewers.