The first phase in the approach is the urgency awareness and goal setting phase, which is
performed to clarify the problem and set the project objectives. This phase covers the first three
steps of the methodology of Kotter.
The following phase is the conceptualization phase. This phase is going deeply into the
organisation DHL Express NL to understand the business and into the methods of performance
measurement of utilization and flexibility. Furthermore in the second phase, the findings about
the company and the performance measurement at utilization and flexibility are linked in a part
about performance measurement at DHL Express NL.
The third phase is about implementation and is present during the conceptualization, design and
results phase of the project. This phase is about creating familiarity, a basis of support and
mobilising commitment of the Operations management team. Furthermore, the embedding of
the dashboard in the organisation is described.
The fourth phase is about the dashboard design and starts with the definitions of the key
performance indicators that must be displayed on the dashboard. These indicators are defined
during an iterative process of feedback sessions with the stakeholders and the results of the
analysis about the needs. Subsequently, the dashboard is constructed based on different data
sources about resources and about the operations. Furthermore, a dashboard verification and
validation are done. The final part of this phase is about running scenarios, which makes it
possible to predict the performance in1 to 1.5 year.