When shoppers enter the grocery store to stock up on the week's meals, there are typically several thoughts that cross their minds. For one, what does the product cost? Secondly, are there any specials available that could change their shopping lists?
More recently, shoppers are asking additional questions on their weekly shopping excursions: is the product environmentally friendly? Is the product organic? Is it worth the extra cost?
What is green marketing?
While different agencies and organizations offer various definitions of green marketing (sometimes called environmental marketing, or eco-marketing), they generally agree that it is the marketing of products and companies that promote the environment in some substantial way. Some definitions look for environmentally “safe” or “sustainable” production, while others seek to reduce a company’s “carbon footprint.”