Nissan Motor Co., Ltd. announced its “Forward Collision Avoidance Assist Concept,” a new technology designed to address both sides of potential rear end collisions: helping a driver avoid hitting the vehicle ahead in a lane of travel, while also helping reduce the potential risk of sudden braking – being rear-ended by a vehicle approaching from behind. The new system has the capability of avoiding possible collisions at forward speeds of up to approximately 60kph, the highest speed ever for forward collision avoidance systems.