GIMMICK! You freaking hate those glasses, and you shouldn't mess with nature.
You love how plush and immersive the whole experience is. Definitely worth the money.
Whoaaaaa! The picture quality and sound are so extraordinary, it totally transports you into a world of fantasy and science fiction.
The experience is great, sure, but those prices are steep, man! Best off saving up.
Just great business. The superior product and box office wizardry gets you all hot and bothered.
To be the best, you need to experience the best. IMAX power!