Sport broadcasting has come to be recognized as one of the most important features of the sports sector in recent years. Even for minor sports, broadcasting remains significant to their economic and financial well – being. The significance of sports broadcasting can be analysed from a number of different perspectives. From an economic standpoint, sports broadcasting is important to the rights owners as it generates revenue over and above that generated from more traditional sources such as gate receipts, commercial activities inside stadiums and arenas, and sponsorship. Extending this economic viewpoint, the increase in revenue from sports broadcasting has provided wealth to these sports rights owners and turn to sports men and women, who are among the principal agents of the sports. For example, the salaries and wages of professional football players across Europe and many parts of the world continue to grow to unprecedented levels. This growth is not unique to football or professional team sports: similar trends are noticeable in individual sports such as golf and tennis. One of the biggest single contributors to the increase in earnings by professional athletes is income from the broadcast market. For broadcasters, the economic value of sport is such that sport is an important feature of programmer scheduling. In fact, across Europe, many broadcasters have channels dedicated to sports broadcasting and their business model is such that without sport, they would be less profitable