this is idea inspiring anyone attempting to create pure lines. It has always been central to the New York brand of Calvin Klein, which he founded in 1968 together with his friend Barry Schwartz. The brand represents a casual, metropolitan style, one with an American soul. In 70s a more practical idea of fashion started to gain ground: designers like Giorgio Armani, Calvin Klein, Ralph Lauren and Halston began to create a more linear, subtle and sophisticated look, abandoning the style dictates of the previous decades. You can see the revolutionary "back to basics" that we associate with the 90s in Klein’s simple cotton slips with their simple lines and tendency towards an aseptic white or neutral colours like grey, black and beige. It was a pure-white, almost confusing vision, with strapless wrap dresses or swishing silk gowns sitting delicately on the body, as well as blazers tight over square shoulders, soft blouses and wide trousers. It was a new American luxury, sweet and subtle, a feminine but practical look, one that could be worn during the day or in the evening.