3. Results and discussion
3.1. Targeting and monitoring advice
Many differences were found in the way advisors were operating
to target farmers for advice. For instance, Natural England
proactively targeted farms suitable for Higher Level Stewardship
agreements but were reactive when farmers requested consent for
particular farm practices within AES agreements. Many advisors
in the business category claimed they were reactive when undertaking
a public sector contract but proactive for private clients,
especially true for sales representatives who target large farms for
the opportunity to sell more. Two of the Rivers Trusts explained
they first target larger dairy farms near rivers by driving around
their catchments and looking for issues, whereas a Wildlife Trust
in the North West used aerial photographs to identify potential
farmers to target. Overall, 65% of advisors were both reactive and
proactive for providing advice, but only 9% stated they were solely
proactive. Many advisors highlighted that as a good reputation was
gained, less proactive work was required.
Advisors were asked whether or not they collected details of
recommendations made or of advice uptake. Several independent
specialists stated they informally monitor their private clients as
they have a good relationship, revisiting and setting targets. However,
specialists carrying out events, or one-to-one advice through
a government scheme contract, stated that they often never see the
farmers again, receive no feedback and had no opportunity to build
a relationship. On the other hand, some advisors from agricultural
businesses conducted no monitoring, one explaining ‘the farmer has
paid for my advice, it is up to them if they choose to take it’. This
3. Results and discussion3.1. Targeting and monitoring adviceMany differences were found in the way advisors were operatingto target farmers for advice. For instance, Natural Englandproactively targeted farms suitable for Higher Level Stewardshipagreements but were reactive when farmers requested consent forparticular farm practices within AES agreements. Many advisorsin the business category claimed they were reactive when undertakinga public sector contract but proactive for private clients,especially true for sales representatives who target large farms forthe opportunity to sell more. Two of the Rivers Trusts explainedthey first target larger dairy farms near rivers by driving aroundtheir catchments and looking for issues, whereas a Wildlife Trustin the North West used aerial photographs to identify potentialfarmers to target. Overall, 65% of advisors were both reactive andproactive for providing advice, but only 9% stated they were solelyproactive. Many advisors highlighted that as a good reputation wasgained, less proactive work was required.Advisors were asked whether or not they collected details ofrecommendations made or of advice uptake. Several independentspecialists stated they informally monitor their private clients asthey have a good relationship, revisiting and setting targets. However,specialists carrying out events, or one-to-one advice througha government scheme contract, stated that they often never see theเกษตรกรได้รับผลป้อนกลับไม่ และมีไม่มีโอกาสได้สร้างอีกครั้งความสัมพันธ์ บนมืออื่น ๆ ที่ปรึกษาบางจากเกษตรธุรกิจดำเนินการตรวจสอบไม่มี หนึ่งอธิบาย ' เหี้ยมจ่ายสำหรับคำแนะนำของฉัน ขึ้นอยู่กับพวกเขาหากพวกเขาเลือกที่จะใช้มัน ' นี้
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