Tourism development results in some negative impacts, such as the commercialization of the tourist destinations (Bao & Su, 2004 cited in Jigang & Jiuxia, 2006), the commercialization of culture, the deterioration of traditional culture, and the emergence of a Phony Folk Culture (Mattieson & Wall, 1982 cited in Jigang & Jiuxia, 2006).
Tourism can indeed represent a high danger for local cultures if, with the wrong idea that tourists have to be offered whatever they like to see or buy, local suppliers start to follow the world-wide standardization trends, from which many destinations around the world have already suffered. On fragile ethnic communities, the presence of numerous and uninformed tourists can be socially and culturally devastating, putting locals under the pressure of an acculturation phenomenon, often irreversible (Yunis, 2006).