Helen Marano, VP Government & Industry Affairs, World Travel & Tourism Council (WTTC)
WTTC is currently working with governments around the world on visa reform. Prior to joining WTTC, Helen headed up the U.S. government’s National Travel and Tourism Office in the U.S. Department of Commerce, where she was closely involved in communicating the need for improving a highly restrictive visa application process. This lay the groundwork for future progress, including opening the U.S. to the Chinese group travel market.
Opening remarks by Peter De Wilde, President, European Travel Commission.