McDonald uses sales promotion to increase product use. Sale promotion is a way to keep loyal customers and gain new ones. McDonald's does this by giving coupons, premiums, and sweepstakes.
coupons- is a price reductions certifiction when a customer buys a product. McDonald's every few months sends out a little coupon book to promote its food. Some times you can find them in newspapers, other stores that are partners with them, go in to a store and ask if they are handing out cuopon books, or even now just recently they have been giving coupons out on the back of receipts.
premiums- is a extra item offered when a product is purchased or can be two of the same products sold for the price of one. A premium they do is with their happy meals. You buy it and get a toy as a little some thing extra. Anothe way is they offer the Big Mac or filet o fish 2 for $4.
sweepstakes- Depend on chance and participation is free. It also attracts more customers. Mcdonalds does the monopoly sweepstakes. The sweepstakes allows the customers to collect tokens which are given on certain items in the menu. In order to win a customers has to collect all the tokens of a certain property of that color and they win the prize.