Graduate recruitment has become one of the tough challenges for an increasing number of employers who have realised that the future of their organizations depends on the recruitment and selection of the best among an increasing number of graduates in different disciplines from a wider range of higher education institutions. Since the mid-1980s the number of people entering higher education in the UK has more than doubled, but many employers are still unable to recruit the types of employee they really need (Chartered Institute of Personnel and Development, 2007a, b, c). There has been an ongoing change in the process of graduate recruitment, as many of the sectors that were traditionally for non-graduates have had to join in the race in the graduate recruitment market. It seems, however, that the list of desirable qualities from graduates becomes more sophisticated as employers’ searches for ideal graduates