The answer to this simple yet loaded question is generally a resounding “yes!” That’s true whether referring to one’s birth mother or Mother Earth. In both cases, most people say they want what’s best for her; but their actions don’t necessarily match their words. Sometimes that’s because it’s simply too hard, other times it’s because they’re not quite sure what to do; or how to do it.
When it comes to “Mother Earth”, we can be of some help – at least with regard to environmentally friendly packaging.
Perception Research Services has been conducting shopper research for the past four years that tracks what shoppers say and do with regard to packaging and the environment. Our latest findings reveal a growing desire to select environmentally friendly packaging, along with increasing frustrations about how to do so.
Last year witnessed a rise in the proportion of shoppers wanting to choose environmentally friendly packaging, and despite the economy, fully half said they are willing to pay more for such packaging. This is especially true of younger shoppers (those under 40)