One sector where new possibilities are being opened up is the auto sector:
US ride-sharing service Lyft launched Lyft Line in August 2014. Users can save up to 60% by opting to have their ride pick up other passengers traveling along a similar route. In November 2014, the company reported that 30% of journeys in San Francisco were via Lyft Line, and will roll out nationwide during 2015.
Announced in October 2014, Audi Unite enables customers in Sweden to share a car in a private network of up to 5 people (friends, colleagues or neighbors). Via the app, users can view the location and availability of the car, and can access the vehicle using a smart key fob. Depending on the agreement, drivers are charged either a usage-based or fixed monthly fee.
UK-based car insurer Guevara launched in July 2014. Customers create a group of trusted friends, with premiums covering members of the private pool. Any unclaimed premiums are used to offset the costs in the following year.