The strategy of the company is to therefore innovate and own all of its intellectual property (IP) through internal R&D so it can remain independent and stay ahead of the competition by developing new technologies and applications. However, being the first to develop a technology will not be beneficial if it is not capitalized on. Recognizing this, Isofoton’s guiding principle is to take advantage of being the first to create a new technology (or market an already developed technology) and then to use IP as leverage to give it a competitive edge. This strategy has allowed Isofoton to become a pioneer in solar energy technologies.