and architecture are disconnected from the road. The big sign leaps to connect the driver to the store, and down the road the cake mixes and detergents are advertised by their national manufacturers on enormous billboards inflected toward the highway. The graphic sign in space has become the architecture of this landscape (Figs. 10, 11). Inside, the A&P has reverted to the bazaar except that graphic packaging has re-placed the oral persuasion of the merchant. At another scale, the shop¬ping center off the highway returns in its pedestrian malls to the medie¬val street.