In early 2008 McDonald announced its intention to install coffee bars with baristas in nearly all of its U.S. locations . Serving caappuchino , lattes and frappe is expected to add $1 billion to McDonald 's annual sales of $21.6 billion. Espresso machines will be in view of customer and McDonald promises a simple small medium and large sizing system rather than the sometimes confusing tall grande and venti sizing of starbuck cup . Mr. Schultz acknowledge the challenge nothing " We understand all too well that we have built a very attractive business for others to look at and try and take away . We are up for the defense and we are going to get on the offense