in 1994 when Mahindra arrived in the Uited states it was already a powerhouse in its native india. the company founded as a steelmaker in 1945 had entered the agriculture market nearly 20 years later partnering with international harvester to manufacture a line of sturey 35-horsepower tractors under the mahindra name. the mahindra tractors became very popular in india. they were affordably priced and fuel efficient two qualities highly valued by thrifty indian farmers and the machines were sized appropriately for small indian farm. over the years mahindra continued to innovate to perfect its offerings and its tractors proliferated throughout india's vast agricultural regions.the mahindra brand became well established and respected.by the mid-1990s, the company was one of india's top tractor manufacturers and it was ready for new challenges.the lucrative US market beckoned.whenmahindra USA opened for business deere and company famous for its john deere brand was thr dominant player.deere's as high as 600 horsepower for industrial-scale agribusiness. rether than trying to develop a product that could compete head-on with , deere mahindra aimed for a smaller agricultural niche one in which it could grow and make the most of its strengths. mahindra figured its little tractor would be perfect for hobby farmer, landscapers,and building contractors. the machine was sturdy, extremely reliable, and priced to sell. with a few modifications for the US market such as supersized seaths and larger brake pedals to accommodate larger American bodies mahindra was good to go