Looking Outside In : Social Influences on Competitiveness
In addition to understanding the social ramifications of the value chain, effective CSR requires an understanding of the social dimensions of the company’s competitive context-the “outside-in” linkages that affect its ability to improve productivity and execute strategy. These can be understood using the diamond framework, which shows how the conditions at a company’s locations (such as transportation infrastructure and honestly enforced regulatory policy) affect its ability to compete.