Nextel was too big and too different to digest for Sprint. Small startups could easily be assimilated into Microsoft because they are much smaller. In our case, Sprint Nextel was a merger between two equals.With Sprint being the slightly larger acquisitor, the mechanistic(ผู้เชื่อในวัตถุนิยม) culture would potentially dominate. However, Nextel's entrepreneurial culture would not relent so easily due to their similar sizes. The situation at the bureaucratic Sprint can be portrayed as having an entrepreneurial subculture called Nextel that grew overnight. This new subculture sharply con-flicted with Sprint's main ideology.