Clean eating is mostly a new-age concept that began when we had enough cultural advancements to create excess. BOOKS such as Michael Pollan’s “The Omnivore’s Dilemma” and popular documentaries like “Food, Inc.” have helped bring ingredient awareness to the forefront of people’s minds. Michelle Obama’s healthy-eating campaign has also played a major role in this awareness.
More significantly is the need for clean eating as a necessity for health. ”Heart disease, cancer, stroke and diabetes are in almost every household in the country. Those are lifestyle related conditions. We’re all affected by it. The problem is so urgent at this point we can’t just keep on keeping on.”