The context of cross-cultural studies has become much more complex in
globalized settings since cross-cultural pioneers have done their work (Boyacilgiller et
al., 2007, p. 103). The rapid growth in cross-national business, and in transitional and
emerging economies, has led to a growing interest in studying management methods
within a country's own context and culture (Lovett, Simmons, & Kali, 1999). Amid this
complex form of globalization, Boyacilgiller et al. (2007) claimed, "from a theoretical
and practical standpoint, it is important to understand how management differs across
national boundaries" (p. 104).