Mail-order retailing has several strong points . First, costs are reduced: initial investment cost are low; a mail-order business can be operated out of garage or basement; inventory levels are minimal; on fixtures or display are needed; a prime location is unnecessary; store hours do not have to be maintained; and a personal sales force is not needed.Second, a large geographic area can be covered.Third, it is possible for a firm to offer lower prices because of its reduced costs relative to a store retailer.Fourth, the consumer is given a convenience method of shopping.Fifth, for a store retailer,mail-order trade supplements normal sales volume.