The psychological toll of trying something new that might not work out has more to do with one’s personal demons than the prospect of measurable losses.
A logistical failure — that is, trying something that doesn’t end up working out — is just a step in the process of creating success.
So why should anyone be afraid of that?
Something even more precious than time, money or even public image must be at stake.
Failure on a logistical level can expose what feels like an inadequate, child-like or vulnerable self.
“If I try and don’t succeed, everyone will know I’m _____.”
You can fill in the blank with your own worst nightmare — stupid, weak, unworthy, etc.
That’s a much harder prospect to deal with than a simple loss of resources.