In this study, the researchers studied tourists’ opinions and demands for agrotourism and guidelines to improve the agriculture area to develop agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen province. Quantitative and qualitative methods were applied. The results show that overall tourists believed that organic agrotourism had a positive impact on the local community by giving increasing support to the economic community. Tourists’ demand for agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen Province in terms of accessibility is at the highest level while attitudes, attractions, accommodations, activities, amenities, and advertising are all at the high level. Appropriate guidelines were proposed to improve agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen province. These include 1) improving Homestay in Ban Mor Village according to the Homestay standard in Thailand 2) improving facilitates to respond to tourists’ demand 3) promoting agrotourism in Ban Mor Village and 4) establishment of a local agricultural learning center in Ban Mor Village.