Thailand has always been a great travel destination for business travelers and tourists from neighboring countries. Over the period 1998›2007, the total number of tourist arrivals to Thailand increased from 7.76 to 14.46 million. International tourism revenue in Thailand increased from 242,177 million baht in 1998 to 547,782 million in 2007 (Tourism Authority of Thailand, 2008b). Further analysis shows that international visitors came from countries within the neighboring Asian region, which provided nearly 53.91 percent of all visitors in 2007. The top five countries of residence for Thailandûs inbound tourists in 2007 were Korea (9.44%), Japan (9.09%), Malaysia
(7.32%), the United Kingdom (5.55%) and China (5.47%).